If you’re a small business, you’ve likely hired, or contemplated hiring people or firms from the realm of “social media experts,” SEO, and/or website builders. You may not need the former, and you have to carefully screen the latter. Most people that approach you claiming to be “social media experts,” probably aren’t. They’ll try and… Continue reading So You Think You Need to Hire a Social Media “Expert?”
Category: Marketing
Why the Communication Break Between the Public and American Fast Food Companies?
I admit, I’m not understanding the apparent disconnect between consumers and the major fast food companies. Anecdotally, it would appear that the American public has become more interested in “healthier options” as well as knowledge of the source of their foods. One could surmise this not only from media reports, but also from the apparent… Continue reading Why the Communication Break Between the Public and American Fast Food Companies?
Are We Ready for “A la Carte” “Cable” Television?
Have you cut the cable yet? There has been a lot of coverage in the news, trades, and other media about how millennials have abandoned “traditional” delivery methods for video product (like cable), and instead are relying on services like Netflix, Hulu, Amazon and the like. These services have not yet figured out how to… Continue reading Are We Ready for “A la Carte” “Cable” Television?
What’s With McDonald’s? “Too Big to Fail?”
The phrase, “too big to fail” was bandied about a lot during the financial crisis, especially in discussions about banks, insurance companies, car manufacturers. I’m not sure if that was true or not – of course there would have been a lot of pain if one of those companies had gone under, and a lot… Continue reading What’s With McDonald’s? “Too Big to Fail?”
More on Uber
More on WebVan, er Uber A few weeks ago, I opined on this forum that I thought “Uber,” the technology company in the peer to peer ride sharing space, was/is the equivalent of the current bubble’s “WebVan,” – overvalued, over invested, destined to either crash and burn spectacularly or be forced to completely reinvent itself.… Continue reading More on Uber
Red Lobster – In a Pinch, Clawing Its Way to the Bottom
Darden, the restaurant operator (Olive Garden, Longhorn Steakhouse, Yard House, Capital Grille ) sold Red Lobster a few months ago. The acquirer was / is Golden Gate Capital, a private equity firm based in San Francisco, that also holds California Pizza Kitchen. Eddie Bauer, Zales and other consumer facing businesses. Golden Gate was formed by… Continue reading Red Lobster – In a Pinch, Clawing Its Way to the Bottom
Ken Wheaton, Ad Age Editor, Takes Umbrage with Latest Carl’s Jr / Hardees TV Ads
In a recent editorial, he says: (the ads) are disgusting, the (agency and client) should be ashamed of themselves, (the ads) aren’t sexy or funny. The maligned advertising agency is “72 and Sunny,” a creative shop out of Los Angeles and Amsterdam; here’s a look at some of their work for other clients. From online… Continue reading Ken Wheaton, Ad Age Editor, Takes Umbrage with Latest Carl’s Jr / Hardees TV Ads
Today I Fix Retail Stores
Today I Solve The Problems of Retailers Sears, Radio Shack, Best Buy…..going, going gone? Many analysts think so. Radio Shack used to be so cool, and still could be. It’s the only place to get things you didn’t know you needed. Capacitors, resistors, bits of wire and plugs. Hobbyists and home handymen are the market.… Continue reading Today I Fix Retail Stores
One Word Branding
The One Word Company Rebrand In my last piece, about the impatient and spoon fed message generation, I opined that growing up with burst messages, no matter the medium, has created a class of employees who basically have a rather short attention span and abbreviated decision making process. Neither is necessarily bad in all cases,… Continue reading One Word Branding