The One Word Company Rebrand In my last piece, about the impatient and spoon fed message generation, I opined that growing up with burst messages, no matter the medium, has created a class of employees who basically have a rather short attention span and abbreviated decision making process. Neither is necessarily bad in all cases,… Continue reading One Word Branding
Category: General Management
The Trouble With Digiorno’s Twitter Move This Week
There were a couple of Twitter gaffes this week by companies that should know better. Both used the Ray Rice domestic violence story as the basis for a “humorous” tweet. Neither were funny, of course, there’s no humor in the issue. Domestic abuse, no matter the age or sex of the victim is one of… Continue reading The Trouble With Digiorno’s Twitter Move This Week
The Wisdom (?) of Very Young Officers Heading Multinationals
So Burger King has a 32 year old CEO, Daniel Schwartz, who has no previous industry experience. Fresh from his grueling undergrad education, Schwartz went to Wall Street as an M&A analyst, made a couple of other stops before joining 3G (Burger King’s private equity owner) as an analyst in 2005. A few years later,… Continue reading The Wisdom (?) of Very Young Officers Heading Multinationals
What’s Happened to Customer Service in America?
The Service Economy Where No One Gets Service Decades ago, economists predicted that the day would come in the US when manufacturing would fall by the wayside and we’d become a “service based economy.” What they didn’t anticipate was that much of that ‘service’ would be left to the hands of automated computer responses or… Continue reading What’s Happened to Customer Service in America?