{"id":958,"date":"2009-08-20T10:14:21","date_gmt":"2009-08-20T17:14:21","guid":{"rendered":"http:\/\/burgersdogspizza.com\/?p=958"},"modified":"2009-08-20T10:14:21","modified_gmt":"2009-08-20T17:14:21","slug":"the-burger-wars-start-sizzlin","status":"publish","type":"post","link":"http:\/\/www.peterstromquist.com\/?p=958","title":{"rendered":"The Burger Wars Start Sizzlin&#8217;"},"content":{"rendered":"<p>McDonald&#8217;s launches Angus, Carl&#8217;s and Hardee&#8217;s take umbrage. An article in the WSJ yesterday chronicles the marketing efforts of these three as they attempt to garner a larger share of the large burger market.   Feeling that the McD angus was a copycat of CKE&#8217;s (Carl Karcher Enterprises, parent company of both Carl&#8217;s Jr and Hardees),  Carl&#8217;s took aim on Wednesday to introduce the Big Carl, a direct snub at the Big Mac.   The Big Carl contains more than two times as much beer as the Big Mac, and at a lower price point.    The Big Carl will be backed by a television campaign that will poke fun at both the competitor&#8217;s sandwich and their marketing methods.<\/p>\n<p>In September, Carl&#8217;s Jr. will have a  campaign to issue refunds to people who claim they like Big Mac&#8217;s better.   They will also employ a guerrilla marketing strategy of having a mobile unit outside McDonald&#8217;s in Los Angeles and offering to trade diners their Big Macs for Big Carl&#8217;s.<\/p>\n<p>Hardees continues to push its Thickburger line, which is also &#8220;Angus&#8221; beef.  The largest thickburger is the Monster entry, at 1420 calories, compared to McD&#8217;s bacon and cheese Angus, which is a mere 790 calories.<\/p>\n<p><a href=\"http:\/\/burgersdogspizza.com\/wp-content\/uploads\/2009\/08\/collage-war-PNG.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-959\" title=\"collage war PNG\" src=\"http:\/\/burgersdogspizza.com\/wp-content\/uploads\/2009\/08\/collage-war-PNG.png\" alt=\"collage war PNG\" width=\"576\" height=\"141\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald&#8217;s launches Angus, Carl&#8217;s and Hardee&#8217;s take umbrage. An article in the WSJ yesterday chronicles the marketing efforts of these three as they attempt to garner a larger share of the large burger market. Feeling that the McD angus was a copycat of CKE&#8217;s (Carl Karcher Enterprises, parent company of both Carl&#8217;s Jr and Hardees),&hellip; <a class=\"more-link\" href=\"http:\/\/www.peterstromquist.com\/?p=958\">Continue reading <span class=\"screen-reader-text\">The Burger Wars Start Sizzlin&#8217;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[196,503,643,655,769,848,1699,3498],"_links":{"self":[{"href":"http:\/\/www.peterstromquist.com\/index.php?rest_route=\/wp\/v2\/posts\/958"}],"collection":[{"href":"http:\/\/www.peterstromquist.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.peterstromquist.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.peterstromquist.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.peterstromquist.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=958"}],"version-history":[{"count":0,"href":"http:\/\/www.peterstromquist.com\/index.php?rest_route=\/wp\/v2\/posts\/958\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.peterstromquist.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.peterstromquist.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=958"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.peterstromquist.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}